What a business can learn from an Eagle

In a previous article: "What a business can learn from an Octopus", I spoke about the intelligence of the Octopus and drew comparisons between the Octopus and niche manufacturers in North America.  I gave specific intelligent tactics that the Octopus use for survival and then compared that to tacts that a manufacturer could use in positioning their product or services.

Living here in Florida, its not uncommon to see a Sandhill Crane or a long legged Heron walk around as they hunt for worms or geckos. If you live near large trees or the water it is also normal to hear the squawk of a Hawk. But seeing a Bald Eagle is always a bit more rare. I think most people stop with awe when they see this beautiful bird glide through the air. Aside from being our National Bird, its simply a remarkable animal. But what tactics do the Bald Eagle use for their survival and how can we draw comparisons that can be learned in business?

(and before we begin, save any joke about Mark, the author, being bald and writing about the bald eagle until after you have read the article in its entirety, you get why at the end)

BE AN EAGLE 

RARE:

So we know that Eagles are rare and that its a federal crime to kill a Bald or Golden Eagle. Felony convictions face a maximum of $250,000 and misdemeanor convictions can face up to a $5,000 fine. In business, being unique and serving a specific niche is key to most small businesses's survival. If you are a custom manufacturer of components (for example) is it your lead time, your profiles or what specifically make you rare in your segment? Its important to be as rare as possibly but remember that if you are too rare that extinction could be a prediction. A little competition actually creates more overall awareness for a given product segment. And its the hard times that build the Eagle's character.  Its important to serve an industry where you know you're the Eagle rather than the pigeon or even worse a buzzard. A pigeon pecks at the ground for scraps, a buzzard feeds on the dead. Be an Eagle.

FEARLESS:

Eagles have amazing hunting strategy and can be cunning. Have you ever witnessed a video of an Eagle throwing a goat off a cliff as a killing tactic?  If your business is to survive and flourish you must have the courage to be different, to focus on creating value for your clients in every way you can. If you are a sales person you have to accept rejection and understand that  you will often get a "no" or face rejection. But what we all do is not life or death, so fear of rejection is silly albeit natural. When Eagles mate they lock talons and copulate while falling to the ground. Its called the spiral of death however, its shows that they love how they live, without fear. Even how Eagles learn to fly is done with a specific flare.  Momma Eagles gather an Eaglet on their back and soar high. When they glide to ground they do so gradually and gently so that the Eaglet gets the feeling for their wings as they drop to the ground.  Eaglets can be a metaphor for new hires, new ideas or new products. Its important to soar high but be there to catch your eaglets to make sure they don't fall to the ground and die. But flying is a must for growth and ultimate survival so if an Eaglet refuses to fly, the Eagle rips apart the nest and nudges them off the cliff.  The Eagle knows when the time is right and so should you. You must know when to launch your Eaglets when YOU feel the time is right no matter how much they cling to the nest. Remember, you've already let your Eaglets get a "feel" for their wings, you've already fed them, nurtured them and when its time for the world, rip apart the nest and nudge them off the cliff if they refuse to fly. And since Eaglets are born and bred to fly. Feel the pride when they soar.

AMAZING VISION

Eagles pick the highest spot in a terrain and the keep a sharp eye out for their prey. They can spot prey the size of a rabbit from 2 miles away !  But as a human, its not eye site ,  mental vision is our key. To have mental vision, we must see far into the future of to predict the needs of our clients. We must develop the vision to see what colors will become the new market standards and see the way to developing the business for the market rather than scavenging for the business created by others. Although its impossible to always be the originator of every idea, if you make your business solely on the copying of others by duplicating other's designs , profiles or work you are modeling your business on a different animal (such as the pigeon or the vulture) rather than the Eagle. Its not impossible to create a business solely by copying others however eventually if your competitors find a way to protect their work you may find yourself unable to adapt to becoming an original when you've spent so much time bottom feeding. In other words, you could become extinct.Remember that pigeons peck and fuss about and vultures bottom feed. Eagles soar to new heights and find new prey. Eagles are game changers and pay no mind to pigeons. If your business is always nipping at the competition by price, you may want to ask yourself  why you do not believe your product or service is worth the market price and try to find how you can improve upon your quality, service or value proposition.

HIGH FLYERS

When a storm comes, Eagles use the air current by flying directly towards the storm and the wind lifts them like a rocket as they fly up above the clouds.  In business, downturns can happen, markets change, new competition arises. Instead of giving up, laying low or seeking shelter, why not face the challenge like the Eagle. Instead of hunkering down, fly up to get a 10,000 foot view and look for new opportunities that only an Eagle could see by climbing to that height. The office industry is an example of this. Many office furniture producers became Healthcare furniture producers as the office industry became more competitive in past years. When the storm settled and other Office furniture manufacturers came out from their shelters they noticed that the companies that were thriving the most were the ones that diversified in an intelligent way. These diversified companies are now strong in Office and Health Care.

ENDURE

At about the age of 30, Eagle's bodies begin to deteriorate due to their age.  It has been reported that some Eagles do something completely amazing when they get 30 years old, they retreat to a mountain top and over a 5 month period they rebuild. The eagle knocks its beak on the rocks, plucks out their talons and then all their feathers. When they emerge they are revitalized and can life up to another 30 plus years. Think humans can't do this? I'll never forget back in the 90s when I was visiting Indonesia. I witnessed an Indonesian woman become ill and her friend took her into a room and raked a coin down her back till it was covered in welts. When they emerged from the room, her back was completely red and you could see the raised skin. Although years prior, I lived in Malaysia for nearly a year my Malay / Indonesian was very limited but I do believe they used a word similar to "Kerokan" to describe the technique they were doing with the coin. I deduced that this simply created shock on the largest surface area organ of the body "the skin". And the back is the best place for this technique. Although I had never heard of this before, my mind is always open to learning from others and I could only reason that the damage done to the back is a way to hyper stimulate the immune system into hyper drive. Whether its a technique similar to acupuncture or whether its a placebo, the body's ability to heal itself is unquestioned.

So in reality, humans have the power of an eagle. But alas, Western society has taught us to drug up, take antibiotics and after all, aren't we supposed to live the life of a pigeon and not the Eagle? But we can be Eagles !

And since plucking the feathers out for the Eagle actually makes them stronger  and they are reborn, I decided a few years back to shave my head.  As mentioned, in the beginning of this post, to reserve your joke till the end. ... OK, so I noticed the feathers on top just weren't as thick as they once were and I began to feel less youthful just as I'm sure the Bald Eagle experiences when it turns 30.  So although I did not pull out my talons or bang my beak on rocks, I figured the least I could do would be to shave my feathers (hair) completely off and start anew. So thats how I prefer to see my bald head.  So, aren't you glad you waited before emailing me a joke on the irony of me writing about the bald eagle? Now you know, its not simply male pattern baldness..... but the evidence of someone who faces the reality of their age and takes the control to rejuvenate. (cue rolling eyes)

So won't you join me in becoming a bald eagle? Shave your head.....no?  Or at the least, fall in love with this beautiful animal and embrace its ways into your life and into your work. Be an Eagle.