Recycled Water Bottles made into Cabinet doors?

B2L or Bottle 2 Laminate recycles 2 PET water bottles for every square foot of laminate produced. In the US, approximately 50 billion water bottles are consumed yearly which consumes 35 to 50 million barrels of oil. World wide, the consumption of water bottles is approximately 200 billion bottles of water per year. A large portion of every water bottle consumed ends up in land fills where it can take over 1000 years to decompose. Now imagine for a moment that these water bottles can be turned into usable products.




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Stop and Imagine for a moment how much white 3D Laminate is sold. When companies introduce new wood designs an outstanding wood typically is still in the single digit sales on the whole. White however ranges from 30% to 80% of a company's sales. Doesnt it stand to reason that aside from making it for less that there has got to be opportunities to sell more in your local market or quite possibly increase revenue and margin? In total, white is more than the lower cost item, white is a neutral tone or pallet that can mix with any wall paint color and also for spaces like a closet it opens up the space and makes it seem bigger. Isnt that one goal of a closet is to gain space whether it be physical or perceptual? So the ultimate question is, how many of your clients want white but just for the sake of it being white not solely because of the cost.


In a typical closet white melamine is the largest portion of the expense followed by the doors in most cases. The drawers themselves are much smaller in terms of square footage yet can a white drawer be the source of additional margin and/or customer satisfaction? Imagine for a moment that each of your white job sales were presented with the option of upgrading to a recycled drawer front for the closet? Certainly we can estimate that a very large portion of the clients will prefer not to upgrade however even if 20% choose to upgrade that figure alone would be much larger than any new wood design that one could introduce. As a design element, it enables your company to then separate itself from the competition by making the product available. For those consumers who are looking for something new, or unique or quite possibly a conversation piece in their closet B2L can delivery a truely unique surface that not only helps the environment but also shows the capability of manufacturing in figuring out how to harness materials bound for the landfills and package them in new products that are still reasonable in cost.


Another strategy which harnesses a new product like B2L is to offer the product as a free upgrade for certain clients. How many customers come in to shop price, service and features? You may identify some clients who like the green aspect but are unwilling to pay for it. In fact they are shopping multiple companies and using price as a determining factor. If selectively offered a free upgrade by saying "Look we may not be the least costly but our company stands by our product and we are willing to include the Recycled Product at no additional charge. " Such a proposition can give the customer value without reducing the price. Since the product is not yet mainstream, if you are the only one offering this in your market you may secure jobs simply by being the first to integrate a sustainable white.  


In conclusion there are many ways to position a product however one of the most important things is to showcase products in a manner that shows the end user that your company is innovative and brings them the newest surfaces on the market.




Footnote: 
B2L is great for
- Office Desk tops
- Store Fixtures
- Wall Panels
- Door and Drawer fronts for Kitchens, Closets and Hospital Furniture


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